Four Phases to Build to Last

 

Our Accelerator works through four phases to help build food businesses to last: Launch, Product Market Fit, Growth, and Scale.

Phase One: Launch

Launch is about building a cohesive concept, executing the technical elements of a market-ready product, and launching into the market.

Phase One includes a 16-week program divided into three sections:

  • 1.1 Concept: Define a mission, core values, and the six interdependent elements of a cohesive concept: pain point, value proposition, product, core consumer, market, and brand  

  • 1.2 Technical Execution: Execute technical elements, including product development (formulation + manufacturing), packaging, and pricing  

  • 1.3 Launch: Tie everything together through channel strategy, sales, and preparing for product review

Phase One includes:

We expect Accelerator Brands to complete Phase One in 4 months


Phase Two: Product Market Fit

Product Market Fit is learning what consumers want and how to deliver that consistently through scalable systems, team building, and leveraging our ecosystem.

  • 2.1: Product is officially launched in stores!
  • 2.2: $50,000 12 Month Sales 
  • 2.3: $100,000 12 Month Sales 

Phase Two includes:

  • Training and content deployment around sales, manufacturing, and finance

  • Ride Along with our Distribution Team
  • Listed in our distribution catalog and newsletters
  • Tastings with regional buyers (*At the discretion of Union Kitchen)
  • Access to Knowledge Base
  • Quarterly Coaching Sessions (*Up to 10 in Phase Two)

  • Ongoing support on product launches through our Product Review, including direct feedback from our executives and store teams

  • Showcase and sell products in our stores

  • $20,000 investment against Kitchen membership fees (Capital deployed as milestones are achieved)
  • Investment Workbook and Network

Phase Three: Growth

Growth is expanding a product that has achieved regional product market fit and building the operations to support that.

 

This phase focuses on running teams and organizing around your mission.

  • 3.1: $150,000 12 Month Sales 
  • 3.2: $300,000 12 Month Sales 
  • 3.3: $500,000 12 Month Sales 

Phase Three includes:

  • Advisory as needed on manufacturing, facility build out and management, and team management
  • Programmatic elements on hiring and team building, including training playbooks and team checklists
  • Access to Knowledge Base

Phase Four: Scale

Scale is achieving national market penetration by outselling the leading competitors

We bring our operational expertise and network to assist in making real choices about brands, typically building manufacturing facilities, raising money, and exit planning.

  • 4.1: $1,000,000 12 Month Sales 

Phase Four includes: