Doing Business As (DBA)

A "Doing Business As" (DBA) is a business name that is different from the legal name of the business. It is also commonly known as a trade name or assumed name. In this article, we will discuss the benefits of registering a DBA for your business.

Branding: A DBA allows you to brand your business with a name that is different from your legal name. This can be especially useful if you want to create a specific image or appeal for your business. It also allows you to have a different name for different products or services you may offer.

Legal Protection: Registering a DBA provides legal protection for your business name. It ensures that no one else can use the same or similar name for their business in the same state, avoiding any confusion or potential legal issues.

Increased Visibility: Registering a DBA can also help to increase the visibility of your business. It allows you to advertise and market your business using the DBA name, which can help to increase brand recognition and awareness.

The process of registering a DBA varies by state and may involve filing a registration form with the appropriate state agency and paying a fee. It is always recommended to consult with a lawyer or an accountant before making any decision regarding your business name.