Assets of a Brand

In this knowledge article, we will cover the seven assets of a brand and provide you with a downloadable Creative Brief template to bring to your designer.

Assets of a Brand

Your brand assets support the story that you want to share with your consumers and are what you will work on with a designer. We are going to focus on seven brand assets for the launch phase: 

  • Brand Name 
  • Product Names 
  • Logo 
  • Slogan 
  • Brand Fonts
  • Brand Colors 
  • Packaging Design

You will develop these seven assets with your designer and feedback from Union Kitchen. To do that as effectively as possible, complete the creative brief on the next page.

Download our template Creative Brief to bring to your designer here!